Research peptides / e-commerce
Xeno Peptides
A full redesign of a premium research-peptide storefront on WooCommerce, rebuilt around the two places peptide stores lose customers: a catalogue that is hard to navigate, and a checkout that asks too much. The store now runs a high-converting slide-out side cart that keeps shoppers on the product page instead of interrupting them, a streamlined checkout tuned for repeat orders, and a fast, fully responsive front end that holds up on mobile where most of the traffic arrives.
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The brief
Redesign an existing research-peptide store so the catalogue is easier to shop, the cart stops interrupting the buying flow, and the whole experience holds up on mobile.
The problem
Peptide storefronts share a predictable set of failure points. Buyers arrive comparing several near-identical stores, so anything that feels slow or unprofessional loses them immediately. Catalogues are dense with variants that look alike. And the standard WooCommerce pattern of throwing the customer onto a separate cart page after every add-to-cart breaks the browsing rhythm exactly when a repeat customer is building a multi-item order.
What was built
- Complete WooCommerce storefront redesign on WordPress
- High-converting slide-out side cart that keeps shoppers in the catalogue
- Streamlined, low-friction checkout built for repeat research orders
- Fully responsive layouts tuned for mobile-first shopping
- Speed-focused front end — optimised image delivery and trimmed render-blocking assets
Technologies used
- WordPress
- WooCommerce
- PHP
- Custom theme
- AJAX side cart
- MySQL
Technical challenges
Replacing the cart page redirect with a slide-out side cart
Every add-to-cart previously pulled the customer out of the catalogue and onto a separate cart page, which is the single most common place multi-item orders get abandoned. The cart was rebuilt as an AJAX slide-out drawer that opens over the current page, updates quantities and totals in place, and lets the shopper keep browsing without a reload. Repeat buyers assembling an order of several peptides never leave the product listing.
Cutting the checkout down to what is actually required
Checkout was audited field by field and reduced to the information genuinely needed to fulfil and ship an order, with the remaining steps reordered so the shortest path to payment is the default one. Research-use framing sits inline in the purchase path rather than as an interrupting modal, so the compliance requirement is met without adding a step.
Making a dense variant catalogue readable
Research peptides differ by quantity, concentration, and packaging, which produces long runs of near-identical listings in a default product grid. Products were restructured so the differences a buyer actually chooses between surface on the card itself, letting someone scan a category and find the right item without opening several products to compare them.
Holding speed on an image-heavy storefront
Product photography is what sells the category and is also what breaks Largest Contentful Paint. Images are served in modern formats at correctly sized breakpoints with off-screen media deferred, and render-blocking plugin assets were trimmed, so the redesign did not trade its visual quality for load time on mobile connections.
Outcome
Delivered as a full redesign on the client's existing WooCommerce installation: a slide-out side cart replacing the cart-page redirect, a shortened checkout, a restructured variant catalogue, and a speed-focused responsive front end. The client manages the catalogue independently through the standard WooCommerce admin.
Delivered solo by Akif Wani, working directly with the client. Performance and commercial metrics for this project sit with the client and are not published here.
Client feedback
What the client said
"Was a great experience to work with Akif and I will be working with him in the future for any of my wordpress projects. Very good communication and always met deadlines that were set. Website redesign came out very good and very professional. A top tier wordpress developer"
Services used on this project
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