AI / marketing technology
Syntropy Marketing
Brand and product site for an AI-powered content engine used by performance marketing teams. Designed to communicate a complex AI workflow simply and convert demo requests.
Last updated:
The brief
Explain an AI content workflow clearly enough that performance marketers request a demo, and make the page fast to iterate on.
The problem
AI products are hard to market because the workflow is abstract. Buyers cannot picture what the tool does, so the page defaults to buzzwords and converts nobody. The site had to make an intangible process concrete.
What was built
- Brand-led marketing site with conversion focus
- Custom illustrations and motion accents
- Pricing, demo request, and lead funnels
- Modular content blocks for fast iteration
Technologies used
- WordPress
- Modular block system
- Custom illustration
- Motion accents
Technical challenges
Making an abstract workflow visible
The AI process was communicated through custom illustration and sequenced motion that walks the visitor through what happens at each stage, rather than describing it in prose that reads the same as every competitor's.
Modular blocks for rapid iteration
The page was assembled from interchangeable content blocks so positioning and messaging can be reordered and retested by the marketing team without a developer rebuilding the layout each time.
Outcome
A brand-led product site that renders the AI workflow visually and can be restructured by the client's marketing team through modular blocks.
Delivered solo by Akif Wani, working directly with the client. Performance and commercial metrics for this project sit with the client and are not published here.
Services used on this project
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