Research peptides / e-commerce
Omni Peptides
A super-modern WooCommerce ecommerce experience for a premium research-peptide brand — engineered to be one of the best-performing storefronts in the entire peptide industry. Every detail, from the elevated visual language to the buttery-smooth checkout, was crafted to feel premium, build instant trust, and drive high conversions in an extremely competitive niche. A user-friendly peptide store built for scale, retention, and repeat orders.
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The brief
Build a premium WooCommerce storefront for a research-peptide brand entering a crowded, trust-sensitive market where most competing stores look identical and generic.
The problem
Research-peptide retail is a low-trust category: buyers compare a dozen near-identical stores and abandon the ones that feel unprofessional or ambiguous about what they are selling. The store needed to signal legitimacy immediately, present a technically complex catalogue of variable products clearly, and move a returning customer from landing to checkout with as little friction as possible.
What was built
- Custom high-conversion WooCommerce storefront on WordPress
- Premium visual design, micro-interactions, and refined typography
- Frictionless, conversion-optimised checkout tuned for peptide compliance
- Advanced product filters, categories, and variable-product listings
- Core Web Vitals optimisation at build time — image delivery, asset deferral, and render-path cleanup
Technologies used
- WordPress
- WooCommerce
- PHP
- Custom theme
- MySQL
Technical challenges
Presenting a variable-product catalogue without overwhelming the buyer
Peptide products carry multiple variants — quantity, concentration, and packaging — which produces a combinatorial explosion in a default WooCommerce product grid. The catalogue was restructured around variable products with attribute-driven filtering, so a customer narrows by what they actually care about instead of scrolling a flat list of near-duplicate SKUs.
Compliance-aware checkout that still converts
The category requires unambiguous research-use framing at the point of purchase, which usually means bolting disclaimers onto the checkout and adding friction. The checkout flow was rebuilt so required compliance messaging sits inline in the purchase path rather than as an interrupting modal, keeping the step count low while leaving the framing unmissable.
Keeping Core Web Vitals healthy on an image-heavy store
Premium product photography is what sells the category, but it is also what breaks Largest Contentful Paint. Images were served in modern formats at correctly sized breakpoints, above-the-fold assets were prioritised and the rest deferred, and render-blocking plugin assets were trimmed so the storefront stays fast without downgrading the photography.
Outcome
Launched as a fully custom WooCommerce storefront with a filtered variable-product catalogue, compliance-aware checkout, and speed-tuned front end. The client runs and expands the catalogue independently through the standard WooCommerce admin.
Delivered solo by Akif Wani, working directly with the client. Performance and commercial metrics for this project sit with the client and are not published here.
Services used on this project
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