Concrete and masonry contracting
Concrete America
A lead-generation focused services site for a concrete and masonry contractor. Built on WordPress with strong local SEO foundations and trust-building content.
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The brief
Build a lead-generation site for a concrete and masonry contractor with local search foundations and proof-of-work galleries.
The problem
Contracting is bought on evidence — prospective customers want to see finished work near them before they call. The site needed project galleries that load quickly on mobile and a structure that surfaces for local searches.
What was built
- Service and project galleries with optimised media
- Quote request forms wired to the client's inbox
- Local-SEO ready structure and schema
- Clean, accessible, mobile-first design
Technologies used
- WordPress
- PHP
- Structured data
- Optimised media delivery
Technical challenges
Project galleries as the sales argument
Completed-work galleries were treated as primary content rather than a secondary page, with media optimised so a gallery-heavy site still loads acceptably on a phone connection.
Local SEO structure and schema
Page structure and structured data were set up for local intent, so the business surfaces for service-plus-location searches instead of competing against national aggregators on generic terms.
Outcome
A lead-generation site with proof-of-work galleries, local structured data, and quote forms routed to the client, built mobile-first throughout.
Delivered solo by Akif Wani, working directly with the client. Performance and commercial metrics for this project sit with the client and are not published here.
Services used on this project
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